Tuesday, 8 December 2015

Step 2

Below are the links to Sportech PLC’s three latest annual reports:




My Top 3 Blogs


Renae’s blog is definitely one of the friendliest I’ve come across so far - she’s put a lot of effort into it and it shows.  There’s a lot of interesting information and I feel like I know a lot about Renae, the lady of ledgers (very clever!), already.  I agree with a lot of the things Renae has said – structure is important, accounting is not boring as so many people think!  I also enjoyed the layout, it was well set out and easy to read, and the stars gave it almost a dreamy ethereal quality.  Overall, I thought it was not only a very thoughtful and heartfelt blog, but also one that I could relate to.  I look forward to reading more from Renae.


Mia’s was another favourite blog of mine.  She has had experience running another blog and I think that’s reflected in this one, as it is very well planned out.  It is very neat and tidy and easy to read.  It’s also well worded and concise, making the information about her company easy to understand.  You can tell Mia is a lover of social media – she seems to have a natural flare and talent for it.  This blog definitely puts mine to shame and is somewhere I will be coming for inspiration if needed.


I found Jason’s blog to be very interesting and insightful.  His introduction was detailed and it was great to read about the journey that led him to where he is today, studying accounting and working full time in the hospitality industry, as well as moving!  I really enjoyed the way the company information was laid out.  Instead of reading paragraphs and paragraphs of information, there were dot points, photos and symbols to represent the aims, values etc.  This was very clever I thought, and a refreshing way to view information.  One more thing that I liked was the background/template with the raindrops, although I could be biased in this because it was one of the layouts I was going to choose.

Step 4 – Study Guide Chapters

Chapter 1

At first glance of the study guide, I thought ‘ugh, so much reading,’ but at second glance I saw that it was not your typical study guide and someone had put a lot of time and effort into it.  I was really blown away by it and thought that this might be a much more interesting and engaging read than usual.  It did prove to be much more interesting but I came away thinking that I hadn’t really learnt much.  After pondering on it for a while, I realised that I had learnt a lot.  It was just not your typical definitions and formulas, but information and concepts that could actually apply and could help me in the real world.  Much more subtle, almost tricking you into learning.

What is accounting?  I’ve been working at an accounting firm for two years now, and whenever I’m doing a company’s financials, all I’m really worried about is entering the debits and credits and making sure everything matches, and I’m on my way.  But it really is more than that.  You can see how well a company is doing,  areas they’re spending more or less money in, and compare the figures to the previous year.   Comparing to prior amounts, you can tell if there’s a discrepancy in the coding (or somewhere else) if one figure is a lot larger than the others.  This is something, like Maria in her lecture, I had never looked at when I first started and was pulled up on when it was checked by a partner.

I also do think that accounting doesn’t always help you connect with the business realities of a firm.  Simply going by the numbers doesn’t always tell you what the firm does or how they operate.  I could be doing a job and wouldn’t even know what industry they were in or what their company actually did, if it wasn’t in the title of their name or if I didn’t ask.  Last week one of my seniors sat in on a meeting with one of our clients, and said that she learnt more about the company in that hour than she had in the many years she had done their work.  I suppose that’s part of the point of the annual report, though, to give readers background knowledge?

I think it’s interesting that many directors in Australia and New Zealand have backgrounds in accounting.  The more I think about it the more it makes sense – how can you have a good understanding about business if you know nothing about numbers and money?  It is also interesting and a little mind blowing that every single business would need accounting.  Whether it’s a whole team of in-house accountants or just one out-sourced for a few hours a week, every firm needs accounting.  I must admit I did just skim through the Businesses Are Everywhere section, and I was glad to see two pages of photos because it meant two less pages I had to read.  It does make it less boring to have all this real life stuff, but I don’t think I’ll need to know all of the businesses in Yeppoon for this course, so I don’t want to spend too much time on it.

I feel like I’ve done a million courses that go over the different types of entities so I was going to skim over that section, too, but I decided not to as it’s always good to have a refresher.  That was all information I thought I already knew so it wasn’t until the next section some new information started to pop up for me.  I like the quote here from Charlie Munger.  The first part probably explains why many directors have backgrounds in accounting – it is the language of practical business life.  Apart from that, I think it sort of explains why I decided to do accounting in the first place- you have to know it.  I didn’t previously know what dividends were or anything about finances or investing, and I thought it was something I really should be savvy about.  I didn’t want to go my whole life being clueless and having to rely on someone else to look after my finances.

Something that stuck out to me in the next section was the concept that we weren’t born into a world with a blank page in front of us.  It’s hard to imagine that anything would come from each generation if the previous one hadn’t left anything behind.  How much could you achieve in one lifetime if you had to begin from scratch each time?  Moving on, I had no idea that the QWERTY keyboard came about because the typewriter arms would get too tangled if the letters were in a more obvious layout.  I think it’s so true that even though double-entry accounting is a thing of the past, it is unlikely that it will ever change because people are so used to it.  This made me think of when I first started my job (or really when I’d done anything new) and I came in with fresh eyes and a fresh perspective, and saw things that could be done in a better way.  Sometimes you think things would work so much better if certain things were different,  but everyone is usually so stuck in their ways, that’s it’s just easier to keep doing what’s always been done.  I am in no way an exception to this, we are creatures of habit.  Often an overhaul of old ways would just be too time consuming, too costly or just too hard.
I am really quite grateful that we have computers now and do not have to do our accounting manually with books.  In saying that, it is easy to get caught up with the numbers and coding and not even realise what it is you’re actually doing and the meaning behind it all.  I had never thought of journals and ledgers the way it was explained here, and the same with owner’s equity.  I’m sure it’s something that I learnt long ago at the beginning of my degree but have since forgotten.  It is basic stuff and I definitely do need to make more of an effort to remember it because it will actually help me in my real working life.  This goes for the remainder of my degree, I think.  I need to make an effort to learn and remember, not just forget after exams.  I think this course has been a powerful reminder of that so far.

Chapter 3

I really like how Martin compared introducing financial statements to introducing two people at a party.  I found myself eager to hear more about Sarah and Chris and felt a little jolt of excitement every time I saw their names coming up.  I’m also glad that it was pointed out that a firm’s annual reports are a marketing document, and why wouldn’t they be?  Although I’d never thought of them like that, it makes complete sense.  Of course they are going to want to present the best image they can to get people to invest and inspire confidence in their company. 

I really like the way the balance sheet and income statement were explained, and I find myself having a lot of ‘duhhh’ moments.  These are probably the ‘ah-hah’ moments – they really are mini life revelations.  Like the fact that the balance sheet is shown at one date.  I already knew this but I’d never really given any thought to it, and I’m feeling very unobservant.  How else could you show the balance of your bank account, though?  What if it’s looking really low on that day and you would prefer it showed a month before when you had plenty of cash in your bank?  To hopefully answer my own question, it shouldn’t really make a difference because if you are low in cash it probably means you’ve paid off a liability or purchased an asset, which would be reflected in the balance sheet.  The section about trust relationships in business really helped me as well.  I sometimes think equity isn’t really anything I need to bother about, but without someone outside the firm believing in it and the IOU concept, it could hardly exist. 

As for the income statement, I’d never made the connection that ‘bottom line’ is just the line at the bottom, duh!  I’m a little embarrassed to also say that after studying accounting for three years and working in accounting for two years, I STILL get confused as to which of the elements make up the balance sheet and which make up the income statement.  I really have to think about it – profit and loss = income and expenses.  Everything else is on the balance sheet – bank accounts (assets), GST and PAYG withheld (liabilities) and drawings (equity).  If I’m talking to my senior about it, I usually go blank and just refer to the trial balance rather than either of the two.  I think the author really helped me here, not only in making the distinction more clear but also in remembering that they are more than just numbers, it is someone’s actual business and livelihood.
Looking at my company’s statement of changes in equity, there were a lot of terms I didn’t understand.  What is financial instrument reserve movement, share option credit, employment taxes paid on vestings in the year and shares issued in relation to PSP and reserve transfer?  I know what shares and taxes are but that’s not enough to piece together the meanings...  I don’t really understand the importance of this statement yet, but as Martin said, it will happen over time, so that is a little reassuring.

The explanations for the cash flow statement were interesting to me.  Again, I had only focused on getting the figures correct at work, and not bothered to analyse the meaning and what the figures represent.  It’s a little hard to get my head around the idea that if a company runs out of money they can go broke/into liquidation.  Obviously an employee probably wouldn’t accept an office chair, but couldn’t a building be sold for lots of cash?  I suppose the point is that that would take lots of time and not all companies would have assets that would sell easily and quickly?  Even though questions keep popping up in my head, reading or thinking back on the section gives me the answers – cash really is king.

The meanings of ratios were quite confusing to me, so I was glad to learn that they might not be that useful or accurate in analyzing financials.  Doing what ‘works’ sounds like me all over – just looking at the numbers and not how the numbers are connected to a firm’s performance.  Maybe this comes with more experience, though, and for starters you actually do need to focus on the numbers and getting them right before you can look any deeper?  The last section on values and dividends and cash flows was a little difficult to grasp.  Maybe because it’s at the end of the study guide or maybe I’m just getting tired.  Either way I think it might take reading over a few times, and maybe putting into practice, to really understand it properly.

Wednesday, 2 December 2015

Image result for sportech PLC

So, the company I have been assigned is Sportech PLC.  I had never heard of this company before and I initially thought it was going to be a manufacturer of sports goods, or something similar, until I saw ‘gambling’ in the company spreadsheet description.  I then thought it might be a little x-rated and more exciting than some of the others until I realised I know nothing about gambling, which may make it a little daunting.  My suspicions were confirmed when the front page of their annual report read ‘A leader in pools and tote betting.’  What are pools in the world of gambling? What is tote betting?!  Surely nothing to do with swimming or handbags, based on my previous experience with these words.

I decided I needed to take a step back before jumping into the deep end of their annual report, so explored their website a bit more.  I found myself coming across the same terms, along with others such as pari-mutuel, but found no real explanations.  I figured that people looking at their site and financials would already know the meanings, so I took to Google.  It seems that a sweep is another name for a betting pool, something that I have had experience with at work, with Melbourne Cup only a few weeks ago.  Here, people pay a fixed price into a pool, which is then evenly divided by the winners, and not influenced by odds.  On the contrary, however, true pool betting (par-mutuel) does involve odds and variable, not fixed, prices.

Tote betting appears to be the same thing.  It is an abbreviated name for the totalisator, a machine invented to assist in the large amount of calculations involved.  Different types of bets available are win, place and trifecta, to name a few.  Something that may have been handy to know a few weeks ago for my work sweeps…  Anyhow, as mentioned earlier, there is a quite complex calculation involved in the bets, which I can’t seem to grasp.  So, even though I’ve looked into what the terms mean, I’m still a little iffy on them.

Going back to the basics, Sportech is a well-established and old company (going back over 100 years – a real strength when it comes to trust and recognition).  Put simply, they facilitate the viewing of and betting on various sports and racing.  They are listed in the UK, with their headquarters being in London, but operate in 30 countries, with an excess of 1,000 employees worldwide.  There are three business divisions, being Sportech Racing and Digital, Sportech Venues, and Football Pools.  Below is a summary of each division:

Sportech Racing and Digital
·         Supplies betting technology, equipment, system and services, from agent-operated to self-service that players can use on their own devices            
·         Customers – race tracks, casinos, off-track betting venues, online operators (worldwide)
·         Divisional performance
o   Revenue - £34.5m
o   EBITDA - £8.1m
·         Contribution to group revenue – 33%

Sportech Venues
·         Operates venues (sports bars, betting facilities etc) that provide betting on racing physically and through telephone and internet
·         Customers – Connecticut, California, the Netherlands
·         Divisional performance
o   Revenue - £32.5m
o   EBITDA - £3.2m
·         Contribution to group revenue – 31%

Football Pools
·         Facilitates pool betting – mainly through subscriptions and online channels
·         Customers – mainly UK
·         Divisional performance
o   Revenue - £38.0m
o   EBITDA - £16.6m
·         Contribution to group revenue – 36%

Out of the three, Football Pools brings in the most revenue but all of the divisions are still fairly equal.  EBITDA seems to be a main concern but I’m not entirely sure why just yet, I mean, wouldn’t you be more concerned about earnings after tax and depreciation etc – income that is all yours to keep and do what you want with?  Although I know what EBITDA is, there are plenty of terms and words in the rest of the report that I have no idea on the meaning of, let alone the importance.  I’m sure this will come with the rest of the course, though, so moving on and not stressing about it.

Half of their EBITDA comes from the US, along with 66% of their overall revenues.  Sportech process over $13 billion horse racing bets annually, and are responsible for over 50% of all horse racing bets in the US.  From this, it seems that their presence in the US is critical to their success and something that they should focus on maintaining or even improving.  Looking at their annual report, this is exactly what they intend on doing.  Part of their strategy is to really drive the expansion into the US, securing licences and locations in new and existing areas.  They are also focused on keeping their technology as up to date as possible to ensure they stay at the forefront of their industry.  I think this is very important as technology is increasing more than ever and if they hadn’t been innovative and moved to platforms such as smart phones, they could have easily fell behind.  Due to all of these expansions and investments, Sportech decided not to pay a dividend this year – something I am familiar with happening.  It does make we wonder, would people be less likely to buy shares in a company if they were not going to receive any dividends, or more likely because growing the business would make their shares more valuable?

Business_model_web
Technology is a strong part of their strategy because it is one of their main channels of earning income, so it is also a challenge they face.  Like I mentioned earlier, they invest heavily in upgrades but also subject their systems to audits and have plans in case of disasters.  This helps assure customers that their systems are trustworthy, and also lessens the blow if unexpected and unavoidable events occur.  Another challenge facing Sportech involves the regulations around their licences.  They operate under quite a few of them around the globe and, as such, consider them a major asset.  It’s a little bit scary to think that any loss of, or even accidental breach of, a licence could have a really adverse effect on them.  This could lose them a lot of money through penalties and loss of trade, but could also land some of their people in jail and damage their reputation.  They seem to be mitigating it fairly well, though, with a director appointed solely to make sure requirements are complied with and any risky territories avoided.  They are also covered by insurance where possible and ensure staff are trained and kept up to date with the various risks.

I did find it slightly difficult to find any outside information on Sportech, but no news is good news, right?  From the information I have found from Sportech themselves, they are doing well (based on my limited abilities to understand the words and numbers).  As the annual report in particular is a ‘marketing document’ I’m not sure that I can trust it not to be biased or looking through rose tinted glasses.  The fact that I couldn’t find much else tells me that maybe I can trust it though, because any big scandal or failure would surely have come up in my searches?

I have included links below to a few of the sources I did find, which reference new contracts and takeovers, in line with their view to expansion.   This is also consistent with their annual report which state that they have acquired other companies and established joint ventures with some others.


Video: https://www.youtube.com/watch?v=_cwZNGwXUe4

It definitely was a challenge to get to know Sportech and their annual report, and I hope I've made some sense here - any feedback would be very much appreciated!